Your agent can post photos, reels, stories, and carousels to Instagram, reply to comments, and send and receive DMs.
Connect Instagram and your agent can manage your presence — posting content, replying to comments, and handling DMs.
What the agent can do
- Post photos, reels, stories, and carousels on a schedule or on demand
- Monitor comments and reply in-thread
- Send and receive direct messages
- Follow brand guidelines you specify in the agent's instructions
- Report on post performance
How to connect
Go to your agent's Integrations tab → click Instagram → sign in with your business account.
Your account must be a professional (business or creator) account. Personal accounts cannot connect to third-party tools via the Meta API.
How to use it
Once connected, just tell the agent what you want:
"Post a photo of our new product to Instagram with this caption: [caption]. Schedule it for tomorrow at 10am."
"Reply to all unanswered comments on our last three posts."
"DM everyone who commented 'interested' on yesterday's post with our pricing link."
The agent uses your brand guidelines and tone from its instructions.